# AB Consulting – Business Consultant Company # Profitability Ratios

Profitability ratios are financial ratios used to measure a company’s ability to generate profits relative to its revenue, assets, or equity. These ratios are important for investors, creditors, and analysts as they provide insights into a company’s financial performance and potential for growth.

Here are some of the most commonly used profitability ratios:

### Gross Profit Margin (GPM)

The gross profit margin measures the percentage of sales revenue that is left after deducting the cost of goods sold. It is calculated as:

Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue x 100

For example, if a company generates \$1,000,000 in revenue and has a cost of goods sold of \$600,000, its gross profit margin would be:

Gross Profit Margin = (\$1,000,000 – \$600,000) / \$1,000,000 x 100 = 40%

This means that the company is earning 40 cents in gross profit for every dollar of revenue it generates.

### Net Profit Margin (NPM)

The net profit margin measures the percentage of revenue that is left after deducting all expenses, including taxes, interest, and depreciation. It is calculated as:

Net Profit Margin = Net Profit / Revenue x 100

For example, if a company generates \$1,000,000 in revenue and has a net profit of \$100,000, its net profit margin would be:

Net Profit Margin = \$100,000 / \$1,000,000 x 100 = 10%

This means that the company is earning 10 cents in net profit for every dollar of revenue it generates.

Understanding Net Profit Margin (NPM): A Key Metric for Measuring Profitability

### Return on Assets (ROA)

The return on assets measures how efficiently a company is using its assets to generate profits. It is calculated as:

Return on Assets = Net Profit / Total Assets x 100

For example, if a company has a net profit of \$100,000 and total assets of \$1,000,000, its return on assets would be:

Return on Assets = \$100,000 / \$1,000,000 x 100 = 10%

This means that the company is earning 10 cents in net profit for every dollar of assets it owns.

### Return on Equity (ROE)

Return on Equity (ROE) measures a company’s profitability relative to its shareholders’ equity. The formula for calculating ROE is:

ROE = Net Profit / Shareholders’ Equity x 100

For example, if a company has \$500,000 in net profit and \$1,500,000 in shareholders’ equity, the ROE would be:

ROE = \$500,000 / \$1,500,000 x 100
ROE = 33.33%

This means that the company earns 33.33 cents in net profit for every dollar of shareholders’ equity.

Long Term Financial Goals: Examples for Business Growth and Prosperity

### Return on Invested Capital (ROIC)

This ratio measures how efficiently a company is using its invested capital to generate profits.
Formula: ROIC = Net Operating Profit After Taxes (NOPAT) / Invested Capital

Example: Let’s say a company has a NOPAT (Net Operating Profit After Tax) of \$500,000 and an invested capital of \$2,000,000. The ROIC would be calculated as follows: ROIC = \$500,000 / \$2,000,000 = 0.25, or 25%.

### Cash Return on Invested Capital (CROIC)

This ratio is similar to ROIC, but it takes into account a company’s cash flows rather than its accounting profits.
Formula: CROIC = Free Cash Flow (FCF) / Invested Capital

Example: Suppose a company has an FCF of \$200,000 and an invested capital of \$1,000,000. The CROIC would be calculated as follows: CROIC = \$200,000 / \$1,000,000 = 0.2, or 20%.

### Gross Profit Margin

This ratio measures how much profit a company is generating from its sales after deducting the cost of goods sold.
Formula: Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue

Example: Let’s say a company has a revenue of \$1,000,000 and a cost of goods sold of \$600,000. The gross profit margin would be calculated as follows: Gross Profit Margin = (\$1,000,000 – \$600,000) / \$1,000,000 = 0.4, or 40%.

Excel Formulas: Boost Your Spreadsheet Skills with A Comprehensive Guide with Examples

### Operating Profit Margin

This ratio measures how much profit a company is generating from its operations after deducting all operating expenses.
Formula: Operating Profit Margin = Operating Profit / Revenue

Example: Suppose a company has an operating profit of \$200,000 and a revenue of \$1,000,000. The operating profit margin would be calculated as follows: Operating Profit Margin = \$200,000 / \$1,000,000 = 0.2, or 20%.

Financial Ratios, Formulas, and Calculations for Informed Analysis

## Why are profitability ratios important?

Profitability ratios are important for several reasons:

• They provide insights into a company’s financial health and performance.
• They help investors, creditors, and analysts make informed decisions about investing or lending to a company.
• They enable companies to identify areas of weakness in their operations and make necessary changes to improve their profitability.
• They help companies evaluate their performance relative to their competitors and industry benchmarks.
##### Conclusion

Profitability ratios are valuable financial metrics that assess a company’s ability to generate profit relative to its revenue, assets, or equity. By calculating and analyzing these ratios, stakeholders can gain valuable insights into a company’s financial health and profitability, which can be used to make informed decisions about investing or lending to the company.

It is important to note that these ratios should be used in conjunction with other financial metrics and qualitative analysis to gain a comprehensive understanding of a company’s financial performance and potential for growth.

Financial Analysis | Measuring performance and profitability

Are you a consultant? If you are a consultant and wish to contact us for any reason, we invite you to click the ‘Let’s Get in Touch’ button to connect with our team and receive the necessary assistance.

Are you in need of appropriate and objective advice? Feel free to click the ‘Request for Proposal’ button to contact us and discover how we can assist you today.