The Unstoppable Methods to Collect More Emails
The development and survival of a business depends on its ability to generate revenue and customers. On this subject, we think you will agree with me, it is not an easy task, especially when you have just started your business. Fortunately, there are many marketing practices that can help you, including an email marketing strategy. In fact, according to a survey by OptinMonster, 21% of marketers across all industries said email provides the best return on investment. But to get there, you must first collect the email addresses of your visitors. If you are wondering how to do it, you are in the right place since in this article we reveal the best methods and tips that will make the difference concerning the methods to collect more emails
Best practices for efficiently collecting emails
There are several methods to capture emails from visitors to your website. But do not forget that the principle is to arouse their desire to give you this information and it would be wise to opt for a good strategy and the right tools so that your conversion rate is optimal.
1) Offer added value in exchange for the email address
When the Digital Marketer team offered a gallery of Facebook ad templates for their visitors, they generated over 35,000 leads in 60 days! This shows that in exchange for the email that your visitors will give you, you have to offer them something of value.
But it is still necessary that this magnet can bring a real added value to their experience in order to work well.
For this, you have several options regarding the format of the content including:
- Videos
- PDFs
- Images or illustrations
- Etc…
Keep in mind that video is still the preferred choice for many people since it grabs attention quickly. In fact, HubSpot found its video assets to be its best lead magnets. All you need to do is place a link to the promised video in the first email your website visitors receive after signing up.
You can include for example:
- Free course
- Models or examples
- Quick Start Guide
- A list of resources
- Free try
- Etc…
2) Multiply email collection methods
There are several methods to capture emails, as we will see in the next chapter. To increase your chances of getting as many emails as possible from your prospects, do not focus on a single method. So mix a few methods and make sure you find the right balance so as not to annoy your visitors.
3) Correctly position the capture form
The capture of electronic emails from visitors to your website will be done using a form and to be effective, consider positioning it well on your website. Obviously, you will not be able to attract the attention of your visitors by drowning them in a pile of advertisements or by placing them in the footer of your website, especially since many Internet users will not scroll to ‘downstairs.
To do this, identify the strategic areas of your website and simply carry out tests. Then do an analysis and identify the position or the timing that allowed you to have the most registration.
You have several options at this level:
- Pop-ups when entering or exiting a page;
- Forms at the top of the page, at the bottom of the page;
- Forms on the left or on the right;
- Forms inside your blog posts;
- Etc…
4) Present an irresistible capture form
Before a person gives you their email, they have to want to do it and you have to convince them with a captivating form. For this, pay close attention:
- Design: You have better luck with a form that looks very nice and fits perfectly into the decor of your website;
- Ergonomics: In addition to the design, the registration process must be very easy and very simple with at most one click;
- The catchphrase: Find the ideal catchphrase and also test a handful of sentences to see which one increases the number of subscribers;
- In return: Visitors are likely to give you their information if you give them something in return that is really worth it.
There are mistakes that we invite you to avoid when you are about to create your form:
- Too many fields to fill in: Internet users do not like to divulge too much information and often consider it a waste of time. Lighten the task for them and be satisfied with the email alone, but you can at the limit collect the first name.
- Too much text: Be clear and precise without using too many words. Visitors should be able to know the benefit at a glance. But if you develop a long pitch, you risk automatically scaring everyone away.
5) Choose a suitable email collection tool
A powerful tool is what it takes for you to be effective in collecting emails. Currently, there are several tools with very advanced features
style=”font-weight: 400; »>. These will allow you to automate the process and do it in different ways. At this level, you have several solutions including:
While some collection tools are totally free, others are paid and it will be up to you to choose according to your needs.
Get your audience to visit your website through email marketing
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How to make email messages that have an impact on your target?
